Phyto-Therapy proudly announces the latest innovative ingredient added to our portfolio: the ioPea™.
We are excited to see this ingredient take off in the Australian market and become a “game changer” in the plant-based space. We finally have a genuine contender to that of Whey Protein.
Phyto-Therapy partnered with Plasma Nutrition to launch ioPea™, a natural, non-thermal atmospheric plasma-treated protein that enhances the ingredients’ structure, allowing the body’s digestive enzymes to work more effectively. This raw material is unique in that its patented technology provides the benefits of whey as a plant-based option.
Most protein supplements are not effectively absorbed, and by enhancing the structure of proteins with natural atmospheric plasma technology, ioPea™ is 3-5 times more bioavailable and better absorbed than unaltered pea protein, making it comparable to whey protein.
The ability of ioPea™ to perform as well as whey protein isolate makes it an ideal choice for consumers to achieve their performance goals with a plant-based option.
We see infinite possibilities with ioPea™. Plant-based athletes are looking for a better recovery product; everyday consumers are looking for meal replacement options, and consumers with gut health conditions are looking for safe products for optimal digestion.
Clinical studies with substantiated claims for both absorption and performance benefits back ioPea™. At the forefront of clinical studies, two double-blind, randomized crossover trials compared postprandial plasma essential amino acid (EAA) and branched-chained amino acid (BCAA) responses from various protein sources in resistance-trained men. The results showed that ioPea™ had greater bioavailability of leucine, BCAA’s, and EAA’s and was up to 3X more bioavailable overall compared to standard pea protein.
In addition, there was no significant difference in the ioPea™ and hydrolyzed whey protein isolate in the ability to elevate plasma levels of BCAA’s and EAA’s, showing no superior absorption benefits when comparing standardized whey to ioPea™.
In summary, the clinically substantiated claims include:
- ioPea™ increases total essential amino acid, branched-chain amino acid, and leucine absorption/bioavailability, similar to hydrolyzed whey protein.
- ioPea™ increases total branched-chain amino acid absorption/bioavailability by up to 576% more than unaltered pea protein.
- ioPea™ increases total leucine absorption/bioavailability by up to 556% more than unaltered pea protein.
Over the last 12 months, we have seen the American market kick-start the application of this ingredient across many brands and products.
The Phyto team looks forward to innovating the Australian plant-based product market with you.
Contact Phyto-Therapy for more information on ioPea™
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